On Hold Messaging
Mallinsongs Studio On-Hold Message Production Service provides (royalty free) custom music and messages, prepared specifically for your business that will turn "negative customer on-hold time," into a top quality sales opportunity, by informing your customers, while they are on-hold, of services, products and promotions they may not have been aware of.
If your phone system has a hold button, Mallinsongs Studio has On-Hold programming for your business that’s worth holding for! It’s so unique, that your customers may ask you "to put them back on hold."
88% of people prefer On-Hold Messages, rather than dead air, music alone, or even radio! On-Hold Messages are a Combination of Voiceovers and Music Beds (similar to radio commercials & Jingles) called scripts, that provide the perfect blend of Entertainment and Advertisement for your on-hold listeners, that will virtually eliminate hang ups, and maximize your sales opportunities.
The advantage of this totally new innovative form of media and utilize "wasted on-hold time." if you place only ten calls per hour "on-hold," it means over TWENTY THOUSAND chances annually to increase your sales? and 14% of those people that are put on hold, bought something additional because of the information they heard!
Benefits of On-Hold Messages |
| • It invites callers to stay on the line so the personal attention can be provided as quickly as possible. |
| • It allows a company to provide product knowledge and service to a qualified audience. |
| • It reinforces current marketing programs. |
| • It reflects a professional customer service image and creates good will to potential and existing costumers. |
| • It increases sales of products and services by urging callers to ask a company representative for further information. |
| • It replaces "dead air" that callers watching the clock, and often makes them wonder if they are still connected, or the radio station that might broadcast negative news announcements or even advertise a competitive product or service. |
| • It prevents any potential music copyright infringement concerns by including pre licensed music with messages. NOTE: It is technically illegal to play cds, tapes or a radio station over the telephone system: they constitute public performance. ASCAP & BMI are finding and fining violators of this copyright infringement. |
A custom written message on hold will allow you to advertise to your customers each and every day of the year!
Call or E-Mail us today! We think you’ll be surprised to see just how affordable an “On Hold Message” can be!
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